Google’s algorithms run through the data and if you fit the request, those ads begin appearing on the websites you visit.
No human being at Google or at the advertising company knows any of those facts about you individually. None of that is explicitly written down anywhere so you can see it. All of that can be inferred from your posts, your photos, your purchases, your movements, your web browsing, and everything else in the digital trail we leave behind. Google, Facebook and the others have algorithms that draw conclusions about each of us every day, partially for advertising and partially to improve its services to us.
https://policies.google.com/terms
Permission to use your content
Some of our services are designed to let you upload, submit, store, send, receive, or share your content. You have no obligation to provide any content to our services and you’re free to choose the content that you want to provide. If you choose to upload or share content, please make sure you have the necessary rights to do so and that the content is lawful.
Google's License
Your content remains yours, which means that you retain any intellectual property rights that you have in your content. For example, you have intellectual property rights in the creative content you make, , such as reviews you write. Or you may have the right to share someone else’s creative content if they’ve given you their permission.
We need your permission if your intellectual property rights restrict our use of your content. You provide Google with that permission through this license.
What’s covered
This license covers your content if that content is protected by intellectual property rights.
What’s not covered
- This license doesn’t affect your privacy rights — it’s only about your intellectual property rights
- This license doesn’t cover these types of content:
- publicly-available factual information that you provide, such as corrections to the address of a local business. That information doesn’t require a license because it’s considered common knowledge that everyone’s free to use.
- feedback that you offer, such as suggestions to improve our services. Feedback is covered in the Service-related communications section below.
Scope
This license is:
- worldwide, which means it’s valid anywhere in the world
- non-exclusive, which means you can license your content to others
- royalty-free, which means there are no fees for this license
Rights
This license allows Google to:
- host, reproduce, distribute, communicate, and use your content — for example, to save your content on our systems and make it accessible from anywhere you go
- publish, publicly perform, or publicly display your content, if you’ve made it visible to others
- modify and create derivative works based on your content, such as reformatting or translating it
- sublicense these rights to:
- other users to allow the services to work as designed, such as enabling you to share photos with people you choose
- our contractors who’ve signed agreements with us that are consistent with these terms, only for the limited purposes described in the Purpose section below
Purpose
This license is for the limited purpose of:
- operating and improving the services, which means allowing the services to work as designed and creating new features and functionalities. This includes using automated systems and algorithms to analyze your content:
- for spam, malware, and illegal content
- to recognize patterns in data, such as determining when to suggest a new album in Google Photos to keep related photos together
- to customize our services for you, such as providing recommendations and personalized search results, content, and ads (which you can change or turn off in Ads Settings)
This analysis occurs as the content is sent, received, and when it is stored.
- using content you’ve shared publicly to promote the services. For example, to promote a Google app, we might quote a review you wrote. Or to promote Google Play, we might show a screenshot of the app you offer in the Play Store.
- developing new technologies and services for Google consistent with these terms
Note: from https://www.adamsdrafting.com/such-as/ the term “such as”
But the contract language was sufficiently confusing that not only did it give rise to protracted litigation, it also prompted a dissent on the part of one Federal Circuit judge, who was of the view that the such as phrase was nonrestrictive.
So, when google uses “such as” they are only giving examples but the entire list of “such as” is unrestricted by google. Use your imagination, google leaves it wide open how they can use the information stored in their services. Basically it says, the original data is yours but we can do whatever we want with it; then it is ours.